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Museum Website Waterloo Children's Museum Website Usability (2003) |
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Time: 1 day to prep, 1 day to run assessment Techniques: exploratory usability, word sorting, brand assessment Tools: usability lab, audio video recording, paper prototypes (wireframes) Team: facilitator (my role), note taker, clients |
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Objective: Evaluate the progress of the information architecture and the branding of a website and logo for the Waterloo Regional Children’s Museum in an early design phase. Design Solution: Run an informal design and brand checkpoint with target customers of the Museum. Facilitate participants through the information architecture, site navigation, and brand exercises. Result: Ensured that the current information architecture was on track and provided feedback to information architects and designers. Solicited emotional responses to various logo alternatives to give the client marketing team more confidence in their branding decisions. |
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| Wireframe of website used to evaluate information architecture | |
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| Brand evaluation exercise - project word association | |
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End result of website design process | |
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